me, circa '91 or '92

๐Ÿ‘‹ Hi, I'm Simon.

I'm a designer-maker who leads projects that innovate through playful design.

I like to make things โ€” real things โ€” that try do good for the world and the people who live in it. I use many learned skills and toolsets to do this, but play is probably the most important, whether itโ€™s creating playful things or creating things playfully.

Iโ€™ve designed for responsible data use, invented new, meaningful experiences for everyone from kids to car drivers, and designed games to create long-lasting creative and social connections. Iโ€™ve worked on projects in automotive, aviation and space tech, healthcare, education, entertainment. In all of them Iโ€™ve helped them to innovate, disrupt, or improve.

Currently in London ๐Ÿ’‚

๐Ÿ“„ PDF resume >


Projects by IF
Design Lead
2019 - Current

Design and Innovation Consultant
2012 - Current

Creative Play Lab, LEGO
Design Manager Specialist
Senior Concept Designer
2016 - 2017
Concept Designer

Game Innovation Lab
Game Designer and Researcher
2012 - 2014


  • Innovation Strategy
  • Design Leadership
  • Service Design
  • Experience Design
  • Game Design
  • Research
  • Usability Testing
  • Storytelling
  • Public Speaking and Presention


  • Adobe Creative Suite
  • Unity3D
  • Filmmaking
  • Physical Prototyping
  • Digital Prototyping
  • Scrum and Agile
  • Business Model Canvas
  • Post-its. Oh god Post-its.


  • 2018 iF Design Award
  • 2012 IndieCade Impact Award
  • 2010 - 2012 USC Annenberg Fellow


MFA Interactive Media Design
School of Cinematic Arts
University of Southern California

BS Aerospace Engineering
University of California: Los Angeles