👋 Hi, I'm Simon.
I'm a designer-maker who leads projects that innovate through playful design.
I like to make things — real things — that try do good for the world and the people who live in it. I use many learned skills and toolsets to do this, but play is probably the most important, whether it’s creating playful things or creating things playfully.
I’ve designed for responsible data use, invented new, meaningful experiences for everyone from kids to car drivers, and designed games to create long-lasting creative and social connections. I’ve worked on projects in automotive, aviation and space tech, healthcare, education, entertainment. In all of them I’ve helped them to innovate, disrupt, or improve.
Currently in London 💂
Experience
Projects by IF
Design Lead
2019 - Current
Freelance
Design and Innovation Consultant
2012 - Current
Creative Play Lab, LEGO
Design Manager Specialist
2018
Senior Concept Designer
2016 - 2017
Concept Designer
2015
Game Innovation Lab
Game Designer and Researcher
2012 - 2014
Skillsets
- Innovation Strategy
- Design Leadership
- Service Design
- Experience Design
- Game Design
- Research
- Usability Testing
- Storytelling
- Public Speaking and Presention
Tools
- Adobe Creative Suite
- HTML/CSS/JS
- Unity3D
- Filmmaking
- Physical Prototyping
- Digital Prototyping
- Scrum and Agile
- Business Model Canvas
- Post-its. Oh god Post-its.
Recognition
- 2018 iF Design Award
- 2012 IndieCade Impact Award
- 2010 - 2012 USC Annenberg Fellow
Education
MFA Interactive Media Design
School of Cinematic Arts
University of Southern California
2013
BS Aerospace Engineering
University of California: Los Angeles
2009